Make_Studio | Creative Agency Bournemouth | +44(0)1202 555 032 | info@makestudio.co.uk

22 May 2015

A changing view on motion graphics

When I started in motion graphics back in 2008 I remember spending many a late night at home on my computer learning to master After Effects. I was almost obsessed and often worked through the night, not sleeping, exercising and even forgetting to eat! 

My obsession had a goal though... I was to become an After Effects guru. 

I wanted to be the best, or at very least one of the best, just like Andrew Kramer whom I followed religiously and watched every single video tutorial at videocopilot.net  I must admit I learnt some really cool tricks and my obsessive addiction meant my After Effects (Ae) workflow improved very quickly, even if I did neglect my health just a little! 

At last, I was getting there, I felt really good about what I had learnt and I was ready to show people what I could do. So, I got my first job specialising in motion graphics and was employed by Mundo Ole one of the largest broadcasting companies in my home country Venezuela. Whilst working at this broadcasting giant, I was able to work on some really challenging projects for channels such as The History Channel, that really pushed me and helped me further develop my motion graphic skills.

At the time I hadn’t realised that my animation style was pretty much a copy of Andrew Kramer’s. I was using optical flares on a daily basis, lots of effects, smoke, fire, explosions, trendy stuff that people liked and thought of as “cool”. My work was really delivering for the channel and my confidence began to grow. It was at this point I decided I wanted to move to the UK. It was a big step, but with everything I had achieved I felt it was the right time. 

So off I went on my big adventure, and at the end of the summer in 2013 I started freelancing in the UK. It was after just a few short months that I started to work for Make_Studio. The projects I started developing at the agency were very different from what I was used to working on in the world of broadcasting. After a challenging start, I began to develop new skills again. Working with brands on campaigns and advertising for lots of other mediums outside of just television meant that I began to work with After Effects in new ways. Under the wing of our Creative Director, Chris Bainbridge  I started to see things differently. His perception of motion graphics was very different from mine, to the point that one of the first things he said to me on starting at Make_Studio was: 

“I asked you to work with us not because I liked your portfolio, but because I can see you’re talented”

What was wrong with my work? Really nothing was wrong at all, the methods were perfect it was just I was still stuck in the broadcasting world and trying to use too much of everything. 


video


Little by little I started appreciating and assessing quality motion graphics from its core: key framing, timing and subtlety. I found myself using less and less plugins, going back to design text books and following the ethos of Mies van der Rohe (one of the pioneering masters of modern architecture) "less is more" 

Following these simple principles (famously taught at the well respected German art school Bauhaus) project by project I learnt more and more about Make_Studio’s design culture and how best to design for our clients. Now my approach has very much changed, and my focus is on creating beautiful and engaging motion graphics that tell stories and cast a different perspective on the products and services we market for our clients through rich media. 

My view on motion graphics has almost changed entirely in just 18 months at Make_Studio. I have educated my creative eye to see and appreciate the beauty behind simple and well crafted motion without being fooled by what a group of “cool” or flashy plug-ins can do.


Today I see the beauty of simplicity and give credit to those people sticking to the basics. For you all of you motion graphic guys out there, keep up with the good “motion” and remember: not all that shines with “optical flares” is gold. 

Written by Jon Zubizarreta 
Motion Graphic Designer at Mark Studio

6 September 2014

Ryder Hesjedal wins the Vuelta stage

Make Studio wants to put a small congratulations to friend and former Giro d’Italia champion Ryder Hesjedal out to his brutal win today and claimed the 14th stage of the Tour of Spain with an epic surge to take the final 100metres. Great to look back at our times in Arizona and our edge film.

Let others follow!! See him in our film The Edge here - http://cargocollective.com/makestudio/Garmin-Let-Others-Follow



2 September 2014

Make Studio - An online refresh

We've recently found some time after the last 2 years of being guilty of neglect and spent some time on a small refresh to the make site. A small refresh still managed to be 3 weeks of back and forth and discussions to try and find the best solution for a temporary fix. We've dropped over 80% of our work from our portfolio and tried to focus on the collective services that we can provide to our clients. Our CGi's are going to be separated and become part a new sister company called Make Believe - and will be pushing a new separate site in the next coming weeks. Hopefully the new site updates will give a better idea of what we can achieve.


22 August 2014

New beginnings - Make Believe - Specialists in CGI visual communication

We're undergoing a lot of development and changes at the moment - and are currently moving our CGI service into a separate company under Make_Believe. It starts the journey of a potential group path and allows both Make_Studio and Make_Believe to focus on its individual strengths as Creative Agency and CGI Specialists respectively. A new site will follow soon with strong portfolios in both Architectural and Commercial CGI creation. We've had the team working hard towards this during August whilst everyone enjoys the Summer and here's a small example of the level of photorealistic CGI's achieved through revisiting one of our Garmin projects with the Fenix hiking watch.

9 June 2014

Aston Martin - V8 Vantage Shoot

We recently had the opportunity to shoot what is one of the most beautiful examples of modern sports cars - the Aston Martin V8 Vantage. Loving the british heritage behind an iconic brand and more of this to come as we start to focus on more automotive and marine work.

Enjoy


3 June 2013

Garmin Fenix Film - Motion Graphics


Garmin Edge 810 Film - Motion Graphics






Garmin Edge 810 Film - Girona Spain


The making of the Edge 810 film - part 2, filmed in Girona, Spain -
We filmed some breathtaking coast-cycling with David Miller at El Port de la Selva, 
a little fishing village on the northern coast of the Cap de Creus and Dan Martin on a 
nearby pass road to a monastry called Mare de Déu del Mont. 

Concept, Designed, Filmed and Produced in conjunction with Andreas Hafele (Hafzoo)







29 May 2013

Garmin Edge 810 Film - Tucson Arizona


The making of the Edge 810 film - part 2, filmed in Tucson, Arizona -
Filmed with Giro d'Italia winner Ryder Hesjedal, Andrew Talansky and Jonathan Vaughters.
Concept, Designed, Filmed and Produced in conjunction with Andreas Hafele (Hafzoo)


















8 May 2012

Malaga Photoshoot for Garmin Forerunner and Edge

Creative Director Chris Bainbridge accompanied Rama Knight for 5 days of photoshoots in the Malaga region. The only area in the whole of Europe to be sunny whilst the wettest April in history poured literally everywhere else. Featuring a broad spectrum of amateur and pro level models we managed to cover runners and cyclists to provide EMEA assets to Garmin for their Summer campaigns.

Garmin Triathlete Film Shoot

Last week was hectic with our largest production to date teamed with Hafzoo and Rams Knight to shoot 4 days of locations and casts to bring together a short story of the training regime of triathletes. Featuring the new Forerunner 910XT we our know int the post production phase and expect to be putting a lot of effort into bring these scenes together.


5 April 2012

Tigers Eye - Web Teaser

Here's a little teaser for the soon to launch Tigers Eye Website...


Samsung and Courtney-Thorne: Care Home Solutions Video

We recently partnered up with Rama Knight and together shot a short product video for Courtney-Thorne and Samsung for their latest integrated health care communication solution.

The video shows all the units working together with a motion graphics overlay we designed and animated with White Circle to give it a technical modern feel.



18 January 2012

Garmin - Winter Training Running Video


Running Diary (2min) was shot in the UK and features Steve Way, a British marathon success story training through the winter months.

With Make Studio predominantly responsible for the pitching and motion graphics - the video itself was beautifully composed and edited by Andreas Hafele at Hafzoo.

The campaign concept “Today’s record is tomorrow’s motivation” is designed to motivate and educate people about the benefits of Garmin fitness products and how to get the best out of them. Steve chases his Virtual Racer, a function which the Forerunner 610 running watch simulates to improve his pace.

Watch the video here



Garmin - Winter Training Cycling Video


The climb (2min) features French cycling superstar Christophe LeMèvel pushing himself up a mountain pass to beat his Virtual Partner, simulated by Garmin’s Edge 800 cycling computer.

With Make Studio predominantly responsible for the pitching and motion graphics - the video itself was beautifully composed and edited by Andreas Hafele at Hafzoo.

While the music for this film was supplied by non-other than British world music legend Nitin Sawhney.

Watch the video here



Limited Space - Brochure

Limited Space's 2011 brochure is off the press, a 14 page round up of their services feature subtle, supporting info-graphics with spot UV elements. Pantone silver ink can be found throughout the print giving a subtle matt sheen to the text, while the cover boasts a spot UV pattern with silver foil block on top.



Limited Space - Limitless Print

The recent campaign created for Limited Space saw the print of these beautifully designed mailers - silver ink and foil blocked silver on 270gsm silk board.



Tegis - Website Teaser

Having been working with Tegis on their identity, brochures and all manner of print material for the past few months we're now coming close to the launch of their new site. Here's a little teaser of things to come:



Identity Group

The Construction, Design and Development company Identity Group launch their new website alongside the brand identity designed and created by Make Studio.



Cool10 - Print Portfolio

Celia Sawyer, interior designer in both London and the South recently approached Make Studio to create a new print portfolio before her next meeting - the following week. Long days and evenings, compiling photography, sketching, writing and planning meant we more than met the deadline and far exceeded expectations.

The portfolio can be broken down and reassembled in a variety of ways allowing her to tailor it for prospective clients, beyond just photography of her work there are several pages with details of the materials used within the design alongside sketches and plans of the rooms.

Printed on a high grade photographic Luster stock - each sheet is individually placed within a no-holes, archival sleeve and the whole thing is then housed within a presentation box.



Seven Developments - Smart Site

Our long time partner Seven Developments has undergone a complete online overhaul - the previous site has been replaced with a beautifully clever site designed and coded to ensure it works seamlessly with smart phones and tablets.

Click here to view the new Seven site



Hafzoo

Our long time collaborative Austrian Director, Andreas Hafele - or Hafzoo has undergone a massive change with the launch of a new Brand identity and website.

A beautifully looking site, peer under the hood and you'll find an equally impressive CMS (Content Management System) allowing Andreas to edit and add new content to the site himself.

View the new Hafzoo site here



Seven's Emporio Microsite

Following the CGI renders of the building, photography and brochure for Seven's Emporio property - comes it's own microsite. Comfortably viewable on an iPad - the site is designed to work with selling agents to best sell the property and ushers in a forthcoming change to the entire Seven Developments website.



5 January 2012

Semuc Champey - Guatemala

Well 2012 is here and I managed to explore some mayan civilisations over Xmas and New Year which seemed fitting with the predictions for the end of the world originating here. Guatemala has been a stunning experience of culture and scenery and I thought i'd share this photo i took of Semuc Champey near Lanquin. A hike up brings a look out to these stunning water pools surrounded by lush jungle valleys. Enjoy.