The climb (2min) features French cycling superstar Christophe LeMèvel pushing himself up a mountain pass to beat his Virtual Partner, simulated by Garmin’s Edge 800 cycling computer.
With Make Studio predominantly responsible for the pitching and motion graphics - the video itself was beautifully composed and edited by Andreas Hafele at Hafzoo.
While the music for this film was supplied by non-other than British world music legend Nitin Sawhney.
Watch the video here
