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18 January 2012

Garmin - Winter Training Running Video

Running Diary (2min) was shot in the UK and features Steve Way, a British marathon success story training through the winter months.

With Make Studio predominantly responsible for the pitching and motion graphics - the video itself was beautifully composed and edited by Andreas Hafele at Hafzoo.

The campaign concept “Today’s record is tomorrow’s motivation” is designed to motivate and educate people about the benefits of Garmin fitness products and how to get the best out of them. Steve chases his Virtual Racer, a function which the Forerunner 610 running watch simulates to improve his pace.

Watch the video here